Publication of the research paper “Marketing and Sales Organization in a ‘Brand-Focused Professional’ Multinational”

In April 2013, the School of Management and Social Sciences published Research Paper No. 91 by Prof. Teresa Cometto, a marketing professor at the school; Dr. Gaston J. Labadie, Dean; and Prof. Miguel Palacios, Associate Professor of Entrepreneurship and Academic Director of the Entrepreneurship Chair at ESCP Europe Business School ( Madrid).