On July 30, 2013, he spoke about the book at the School of Fine Arts of the National University of La Plata alongside one of the authors, Prof. Fabio Ares, a professor at the university. The event was organized by the Department of Visual Communication Design and the university’s Office of Culture. On July 31, he presented the publication as part of the Latin American Design Conference organized by the University of Palermo. On this occasion, he was joined by Argentine designers Miguel Catopodis and Zalma Jalluf.