The article byDr. Adriana Cassoni, a researcher and professor of economics in the School of Management and Social Sciences, and Dr. Gaston J. Labadie, dean of the school, was published in the proceedings of the “2013 Business Association of Latin America Studies (BALAS) Annual Conference: Free markets and social inclusion: Towards a common goal,” byESAN University (Graduate School of Business Administration). The event took place from March 20 to 23, 2013, in Lima.