News

Article by a professor accepted for the journal ESIC Market

September 30, 2008
The article "Implications of Tourism Promotion in South America: Destinations Based on Motivation-Driven Segmentation" has been accepted for publication in Volume 130 of the journal ESIC Market. 

The article "Implications of Tourism Promotion in South America: Destinations Based on Motivation-Driven Segmentation" by Héctor Bajac, Ph.D., professor of marketing at the School of Business and Social Sciences, co-authored with Joel Saegert, Thomas Cannon, and Robert Hoover, has been accepted for publication in Volume 130 of ESIC Market, an international journal of economics and business.