After working at Clarín and TeleClic, he was involved in the production of *360 Todo Para Ver*, *Edición Plus*, and *Video Match*. He served as executive producer of *Todos al Diván* and general producer of *Tierra de Periodistas* on Channel 7. He is a professor at the University of San Andrés and the National School of Film Production in Argentina.
The schedule of activities was as follows:
Lecture: "The TV Industry"
Tuesday, September 29, 10 a.m.
What sells? Ratings, audience share, audience openings. Minute-by-minute tracking. Where is TV headed? What is analyzed when developing a TV program?
Lecture: "The Three Reasons Why a TV Program Is Made"
Tuesday, September 29, 5 p.m.
Continuation of the morning session.
Lecture: "Where Is TV Headed?"
Wednesday, September 30, 10 a.m.
From broadcasting to on-demand TV. The process of conceptualizing content. Content and the times.
Book launch for "Pura Coincidencia"
Wednesday, September 30, 12 p.m.
Presentation of his latest book.