Workshop Schedule MONDAY 9 - AUDIOVISUAL "Storytelling Through Images: Structure and Narrative in Fiction"
Leonardo Cachón, B.A. Bachelor of Arts in Audiovisual Communication, ORT University. Communications Manager for the OSE Vector Program. Coordinator of Technology and Audiovisual Projects at the School of Communication and Design. Gerardo Castelli, B.A. Master’s in Creative Documentary, IDEC - Pompeu Fabra University, Barcelona. Bachelor’s in Audiovisual Communication, ORT University. Producer of the 16mm fiction short film “Fine,” winner of the Latin American category in
the Kodak Film School Competition. Associate Academic Coordinator of Audiovisual Studies at the School of Communication and Design.
TUESDAY, 10th - Advertising
"How to Generate an Idea to Sell a Brand" Federico
Lamaison General Manager of the EURORSCG-GURISA Advertising Agency.
WEDNESDAY, 11th - Corporate
"The Challenges Facing Communicators in 21st-Century Organizations"
Virginia Silva, B.A.
Master of Science in Journalism, Boston University. Bachelor’s Degree in Communication Sciences. Consultant in corporate communication and editorial production. Former Editor of the magazine, Padres, Madres e Hijos. Professor of Journalism and Academic Coordinator of Communication at the School of Communication and Design.
THURSDAY 12 - Journalism
"How to plan, conduct, and write an interview"
Leonardo Haberkorn Technician in Social Communication. Author of "Nine Uruguayan Stories" and "Pablo Bengoechea: The Professor's Class." Former Editor-in-Chief, Qué Pasa supplement, El País newspaper. Morosoli Bronze Award, Journalism category, 2002. Academic Coordinator of Journalism at the School of Communication and Design.
MONDAY 16 - Advertising
"How to Generate an Idea to Sell a Brand"
Federico Russi Advertising Analyst. Throughout his career, he has worked for local and international brands. His work has won awards at CLIO, FIAP, Desachate, Campanas de Oro, Effie Awards, and Ojo de Iberoamérica. He won the first Grand Prix in Media Innovation for Uruguay.
TUESDAY 17 - Journalism
"How to plan, conduct, and write a feature story" Leonardo Haberkorn
WEDNESDAY 18 - Audiovisual
"Looking at the world: possibilities of the modern documentary"
Gerardo Castelli, B.A.
THURSDAY 19 - Corporate "The Challenges Facing Communicators in 21st-Century Organizations"
Virginia Silva, B.A. Contest participants may submit their entries in the Audiovisual, Corporate, Journalism, and Advertising categories until Thursday, September 16. The two best entries will be awarded a full scholarship to pursue a Bachelor’s degree in Communication. Contest rules at
http://www.yopropongo.com.uy