Based on this central idea, Dr. Fennell developed several lines of research, including a model for understanding and classifying customer preferences in order to contribute to better brand and product design.
His ideas and research are available in the following articles:
1975 - Motivation Research Revisited
1975 - What is a situation? A motivational paradigm
1978 - Consumers' perceptions of the product-use situation
1980 - Attitude, Motivation, and Marketing, or: Where Do These Attributes Come From?
1982 - The unit to be classified: individuals vs. behaviors
1983 - Persuasion: Planning for Behavioral Change in Business and Non-Business Contexts
1985 - Finally, let's model marketing communications
1985 - Persuasion: Marketing as a Behavioral Science in Business and Non-Business Contexts
1985 - Things of Heaven and Earth: Phenomenology, Marketing, and Consumer Research
1986 - Expanding the Boundaries of the Conceivable: Consumer Research for Marketing Practice
1987 - Is Marketing a Sales Activity? Revisiting the Academic-Practitioner Gap
1987 - Prolegomenon: Marketing, Ethics, and Quality of Life
1987 - A Radical Agenda for Marketing Science: Defend the Marketing Concept!
1987 - Taking a Step Back to Move Forward: Why Consumer Psychologists Need a General Model of Action
1988 - Action as counterchange: Identifying the antecedents of the domain and goal of action
1988 - Marketing: Acting as a parent?
1995 - Globalization Issues: The Myth of Prepackaged Solutions
International Business Cases: Is Marketing Missing?
The Thoughts of Geraldine Fennell: A Compilation and Organization of Quotes
Fennell, G., Allenby, G. M., Yang, S., & Edwards, Y. (2003). The effectiveness of demographic and psychographic variables in explaining brand and product category use. Quantitative Marketing and Economics, 1(2), 223–244.
Fennell, Geraldine, Saegert, Joel, and Gilbride, Tim (2002), “Responding to Wants: Do Ad Effects Studies Measure the Right People?” In J. Edell and R.C. Goodstein (Eds.), Proceedings of the Society for Consumer Psychology. Washington, D.C.: Society for Consumer Psychology (Division 23), American Psychological Association, pp. 142–154.”
Fennell, Geraldine (1986). Fennell, G. (1986). Behavioral Influence and Change: Peripheral Versus Fundamental.
Fennell, Geraldine (1984). Narayana, C. L., & Markin, R. J. (1975). Consumer behavior and product performance: An alternative conceptualization. The Journal of Marketing, 1–6.
Fennell, Geraldine, and Susan Weber (1984). Fennell, G., & Weber, S. (1984). Avoiding Sex Role Stereotypes in Advertising: What Questions Should We Ask?. ACR North American Advances.
Fennell, Geraldine (1987). Fennell, G. (1987). Basic Science for Marketing: The Route to a Managerially Relevant Marketing Science. In AMA Winter Educators’ Conference (p. 336). American Marketing Association.