Between corporate trends and real change.
- Date: May 7, 2026 Time: 8:30 a.m. Location: Business School - 919 Luis de la Torre
Today, many organizations are in the process of deciding whether to adopt artificial intelligence. Often, this decision is driven more by the pressure to follow trends than by a clear strategic need, leading them to fall into the trap of irrational adoption.
Investments are made based on the “magical belief” that technology will solve business and organizational problems that management does not yet fully understand.
The result is all too common: AI ends up being nothing more than a tool used to declare that the company is“AI-ready”in boardroom presentations, while in day-to-day operations it does not actually help improve performance and, in some cases, even overcomplicates processes. Even when the technology addresses a real problem, projects often fail due to a critical management error: the lack of a change management strategy.
This talk provides a roadmap and practical tools for general managers, business leaders, and HR managers who want to make AI a practical and useful solution—not just a vanity slide in a PowerPoint presentation.
Exhibits
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Sebastián Márquez, PsychologistHe holds a degree in psychology from the University of the Republic, an MBA from Universidad ORT Uruguay a master’s degree in artificial intelligence from CEUPE (Spain).
He holds a Master's Certificate in Human Resources from Cornell University (United States), is a Prosci-certified Change Management Practitioner, and is a certified consultant in the implementation of AI projects by the US Artificial Intelligence Institute.
has more than 15 years of has leading transformation initiatives, strategic alignment, capacity building, and behavioral and cultural change in organizations across Latin America, the United States, and Europe.
He is a professor and instructor in the graduate programs in Human Resources Management at Universidad ORT Uruguay.