Can your company double its profits in a year?
- Date: Apr. 23, 2026 Time: 8:30 a.m. Location: Business School - 919 Luis de la Torre
To achieve remarkable results, we need to shift the perspective through which we analyze our business. That is precisely what the Customer-Based Corporate Valuation (CBCV) methodology enables: understanding the true drivers of business growth based on customer value.
Exhibits
-
Dr. Pablo FernándezPh.D. in Marketing from Cornell University (United States). Founder of the 6R Institute, the LiveMaX marketing simulator, and Zellyt, the first app designed to boost the effectiveness of retail salespeople.
International speaker. WOBI Speaker. Author and co-author of several publications: *Service Marketing Management* (2003), *The 6Rs of Marketing* (2016), and *The 6Rs of Business* (2017). Contributor to the *Harvard Business Review*. Full Professor of Service Marketing at Universidad ORT Uruguay. Honored as a Draper Founder (2024) and Eisenhower Fellow (2008).