For the sixth consecutive year, the School of Communication and Design at Universidad ORT Uruguay Antel organized Social Media Day. Nine local and international speakers addressed the topic “The Age of Fair Play” on August 8, 2018, at the Mario Benedetti Auditorium in the Telecommunications Tower.
Trust in social media is facing a global crisis. Fake news, so-called influencers who aren’t really influencers, smear campaigns, and orchestrated attacks are multiplying, confusing, and undermining our communication, our personal and professional relationships, and even our democracy. Consumers trust their peers more than they trust experts, academics, politicians, or brands.
This event was created with the aim of promoting more and better professional work on social media. Today, we propose a commitment to honesty, respect, and professionalism.
“Social Media Day 2018: The Era of Fair Play”- Article from the School of Communication and Design website
