The book, published by Editorial Dunken (Buenos Aires, 2021), has by Universidad ORT Uruguay.
The business world is all about relationships. No organization can survive in isolation, nor can any startup ignore its environment. The natural growth of any project requires raising awareness, building relationships, staying up to date on the latest developments, creating business networks, maintaining a media presence, and actively participating in the community. To achieve these goals, events are an effective tool for building relationships and forging new connections.
As Eduardo Hipogrosso notes in the foreword to this book: “Like any act of communication, every event carries within its very essence an implicit and powerful mission: to strengthen professional and personal bonds. Every detail will reflect our image and identity, our values, our vision, and our corporate purpose: our commitment to these relationships and to the environment in which we work.”
To achieve this, *Corporate Event Production: A Powerful Communication Technique* isa comprehensive guide that walks you through the process step by step—from defining the project and planning and executing the activities to measuring the results the client needs. The book provides the necessary information, but it is up to those involved in organizing the events to bring their own creativity, enthusiasm, and passion to the table.
The author, Alicia Iruretagoyena, holds a bachelor’s degree in Public Relations and a master’s degree in Cultural Management and Policy, with extensive professional experience in both public and private organizations. She has served as Head of Ceremonial Affairs at the Secretariat of Culture and as Director of Public Relations at the Teatro Colón in Buenos Aires; she has also taught at the Universidad Argentina de la Empresa, the University of Morón, the University of Palermo, and the Pontifical Catholic University of Buenos Aires, and served as a visiting professor at Universidad ORT Uruguay. She currently works as a consultant in institutional communications and as a Protocol Assistant for corporate events.