With the aim of analyzing and sharing emerging tourism initiatives in our capital, a discussion forum was held on the Pocitos campus on June 27, 2018, during which five tourism projects from Montevideo were presented. The event took place as part of the “Economics and Organization of Tourism” coursein theTourism Management Technician program, led by Prof. Oscar Iroldi.
Project directors from initiatives such as Bereshit Jewish Experience (a tour that visits the main sites of Uruguay’s Jewish community), Paseos en el Salvo, Museo del Cannabis, Orange Bike (bike tours), and Diseñarte TV Tours shared their experiences at the Pocitos campus.
According to Prof. Iroldi, these leading initiatives are considered emerging because “they are not part of the city’s established networks, and each one specializes in and addresses new segments of demand in Montevideo.”
The various proposals
The first initiative, Bereshit, grew out of a business idea incubated at the National Agency for Research and Innovation, which led to the development of a tour that takes visitors to the main sites and heritage landmarks of Uruguay’s Jewish community.
Meanwhile, Diseñarte TV Tours offers a variety of tours showcasing Uruguay’s leading design studios and fashion houses, allowing visitors to discover and purchase the best domestic products, ranging from clothing to home and lifestyle items. One of its directors, Claudia Calace, earned a technical degree in management from the School of Administration and Social Sciences.
For its part, "Paseos en el Salvo" consists of guided tours of the iconic Palacio Salvo building in Plaza Independencia, both during the day and at night, allowing visitors to appreciate its unique architecture and gain a deeper understanding of its distinctive history.
In addition, the Cannabis Museum is a new museum in Montevideo that introduces visitors to the historical and current uses of hemp and explores the plant’s medicinal, economic, and recreational value.
Finally, Orange Bike is a cycling tour that takes participants to Montevideo’s main attractions, offering sports and nature enthusiasts a unique perspective on the Uruguayan capital.
A very positive activity
At the institutional level, Ms. Agustina Cerecetto, a representative of the City of Montevideo’s Tourism Division, participated in the discussion on behalf of the City of Montevideo, as did Mr. Alberto Latarowski, president of the Montevideo Bureau, along with students and faculty from the Tourism Management Technician program.
To wrap up the session, participants asked questions of the presenters from the various programs, which led to an interesting professional and educational exchange.
Prof. Iroldi said that “all the participants, especially the students, found the experience to be very positive.”