https://youtu.be/uIjHXXkjSBM?si=1u8mbUWa8QscGWPc
This event, which has been held since 2006, is organized by the school’s Graduate Affairs Office and aims to connect students with the job market and provide a platform for companies to promote themselves and recruit new talent.
This year, the event featured more than 35 companies and attracted over 1,000 students; and even though it was already in its twelfth year, there was nothing repetitive about it—it managed to reinvent itself and introduce new ideas.
New companies joined the event; a workshop was held to discuss the challenge of integrating a new generation—known as Centennials—into the workforce; there was lunch, music, and film screenings, and the central theme was *Game of Thrones*.
To choose the theme, the graduate coordinator, Ana Laura Trias, listened to the students in the department and spoke with them to get a sense of their tastes and preferences. That’s how the GOT style emerged, which was used in the promotional video, the GIFs created by the students, as well as in the music and the projections.
Throughout the day, students and graduates toured the fair, eager to learn about the companies’ offerings, submit their résumés, and participate in the games and challenges on display. The booths were staffed by human resources professionals and project leaders who engaged the attendees with enthusiasm and “spoke their language.”
The Fair also provided a space for the ORT Recicla team so that the project leaders could promote, educate, and raise awareness about recycling and the various activities being carried out by the university.
Recognition
As has been the case since 2013, the Fair was designated as an event of interest by the Ministry of Education and Culture (MEC) and the Ministry of Labor and Social Security (MTSS).
The MEC’s resolution highlights the event as a “valuable opportunity for integration and exchange” and emphasizes that the Fair “will help strengthen existing ties between the education sector and the business community with a view to facilitating rapid entry into the workforce.”
Meanwhile, the Ministry of Labor and Social Security highlights the Fair, noting that it contributes to the productive sector in the field of Information and Communication Technologies, “where there is extremely high demand for personnel, while also providing a platform to connect students and graduates with technical backgrounds to the job market.”
Millennials vs. Centennials Workshop
At noon, an exclusive workshop was held for companies to discuss the challenges posed by Centennials, the new generation that is already entering the workforce.
Ana Laura Pérez, Digital Product Manager at El País, was tasked with introducing this new generation and highlighting how it differs from Millennials.
According to Pérez, these generations have quite different views of the world and work. Centennials—those born after 1995—are pragmatic; they enjoy being part of a team, technology, and interacting with people.
What’s more, they are true digital natives; they were born in the age of connectivity, and as Pérez puts it, “they are hyperconnected, multitask across multiple screens, have a wandering attention span, and learn how to do things through tutorials.”
The workshop also featured Marcos Bueno, Sodexo’s commercial manager, who shared his insights on the importance of a healthy work-life balance.
Bueno emphasized the importance of companies implementing good practices—ones that are simple yet motivating and help build employee loyalty. Examples include: the option to work remotely, flexible schedules, providing childcare solutions, and installing a shower for employees who commute by bicycle, among others.
The event concluded with a session led by the Association of Uruguayan Human Resources Professionals (ADPUGH), which featured a Design Thinking exercise aimed at better understanding the new challenges companies will face when it comes to attracting talent.
Artistic Proposal
The event concluded with an audiovisual show inspired by popular TV series (Friends, Seinfeld, Breaking Bad, Game of Thrones, The Walking Dead). The 
Those responsible were Pedro Brito del Pino, a computer electronics technician, and Martin Ross, an Information Technology Analyst from Universidad ORT Uruguay. In addition, Fábrica Nacional de Cervezas sponsored the event by providing soft drinks and non-alcoholic beer.
According to Ross, the project “consisted of a selection of tracks featured in the series’ episodes, but remixed, with live drum improvisations and other sounds—such as single notes, chords, or lines spoken by the characters in the series—added to them.”
The vision of companies
After the event, the graduate coordinator reached out to the companies to gather their feedback and hear their opinions firsthand. They all agree that, as an event exclusively for IT professionals, it adds significant value by allowing them to reach their target audience.
TCS said: “We agree with the team that this was a great opportunity for networking. We had a large turnout of students interested in learning about the company and our IT opportunities. There’s no doubt that our expectations for this event were met.”
For Overactive, it was a “truly wonderful opportunity, as it allowed us to reach a lot of people and gradually introduce them to our company—what we do, how we work, and where we’re headed.”
“There’s no doubt that the Fair is a benchmark for fostering connections between companies and students,” Mooveit concluded.
https://youtu.be/_Y5rznX6WTg?si=IoZD2-h7b49Yf1AV
https://youtu.be/F3xhJzUsoVg?si=cmUQqJVaTMsfnVjY