The specialist's visit is part of an academic exchange programbetween Universidad ORT Uruguay Idaho State University.
These academic activities will take place from April 26 to May 10.
During his visit, Dr. Hoover will teach classes to students in the Master of Business Administration (MBA) program, provide training courses for the School’s marketing faculty, and deliver a lecture titled “Identifying Business Opportunities Through Effective Market Segmentation,” which will take place in the auditorium at the Pocitos Campus.
The talk focuses on developing the skills and abilities needed to effectively segment markets in order to gain a competitive edge.