For the fourth consecutive year, five top-ranked communication graduates spoke to future professionals and offered advice on what to do during their studies and how to approach their professional careers.
Digital content
Guillermo Varela has been leading Handsoft S.A. for 15 years, during which time he has developed solutions for more than 100 companies across 12 countries. He currently oversees several digital projects, including Yamp! and gOOva.
“Everything I do, everything my companies do, didn’t exist when I was sitting there,” confessed the man who now works in digital content. “It wasn’t even a building under construction; neither the concept nor the idea, nor the professors, nor the courses existed. So there’s probably a chance that some of the things you’ll experience or do professionally don’t even exist yet.”
Varela warned against a trend that, in his view, is becoming increasingly evident: “a narrative originating outside the academic sphere that seeks to promote the idea that studying and becoming a professional are not particularly valuable or worthy.” “You must reject that idea as false; it is an outright lie,” he asserted.