The contest was organized by the Lowe Ginkgo agency.
Cannes Young Creatives involved participating pairs creating a print ad over the weekend of May 29–30, 2004, in accordance with the objectives outlined in the rules.
Marcelo Waintraub and Rodolfo Kunin, graduates of the Bachelor’s Degree in Advertising Communication, won the Gold Award for their project *Kramer*.
In addition, two students also won first prize: Sebastián Blanco for the ad “Sueño ” and Diego Lazcano for “El hiposaurio.”
In addition, student Sebastián Blanco received second prize for *Píxeles*.
The winning entries and finalists from the contest will be on display at various outdoor venues.
All of the advertising content will also be available online via the Lowe Ginkgo agency's website.