A recognition of excellence in organizational culture
Arcos Dorados, the largest McDonald’s franchise in Latin America and the Caribbean, was awarded first place in the Great Place to Work 2025 ranking in the “More than 301 employees” category.
This award recognizes companies with the best work environments and highlights their organizational culture and the positive experiences of their employees.
The Great Place to Work Awards are a global certification awarded by the Great Place to Work Institute.
Its goal is to evaluate and recognize organizations that foster work environments based on trust, equity, and the well-being of their employees.
The evaluation methodology includes surveys on organizational climate and an analysis of business practices, which makes it possible to identify the best companies to work for in various sectors and regions around the world.
One of the cornerstones of this achievement was the leadership of Lorena Palmieri, Director of People and Culture at Arcos Dorados.
A psychologist by training, with extensive experience in human resources and an MBA, Palmieri expanded her professional profile by earning a Specialization Diploma in Communication Management, which marked a turning point in her career as she incorporated strategic communication tools into her leadership style.
Learnabout theSpecialization Diploma in Communication Management
The Influence of Communication on Talent Management
Palmieri highlights how this training completely transformed his professional outlook:
"Before graduate school and after graduate school—that's the difference."
"My approach to people management changed radically: I came to understand the importance of communication in building a strong organizational culture."
Their approach demonstrates that strategic communication, when integrated from a human resources perspective, becomes a powerful tool for aligning teams, strengthening corporate identity, and fostering a strong and cohesive organizational culture.
However, Palmieri demonstrates that human resources and communication are complementary fields that are essential for facilitating cultural transformation and strengthening the employer brand.
This synergy not only enhances the employee experience but also boosts engagement, facilitates change management, and helps project an authentic and attractive employer brand.
In an increasingly competitive and dynamic business environment, the convergence of human resources and communication has emerged as a key differentiator for organizational success.
Personal Branding and Leadership at LindekIn
In addition to her work at Arcos Dorados, Lorena Palmieri has established herself as a leading figure on LinkedIn, where she shares insights and content on leadership, communication, and talent management.
His professional growth is reflected both in his corporate achievements and in his ability to build an influential personal brand within the industry.
The 2025 Great Place to Work Award recognizes the joint efforts of Palmieri and his team, who have succeeded in creating a work environment where organizational culture and strategic communication are key to success.
His career is a prime example of how lifelong learning and the integration of new disciplines can foster leadership and innovation in the corporate world.