Among them is Dr. Michelle Fleitas, academic coordinator of the Real Estate Agent program at the Faculty of Architecture of Universidad ORT Uruguay in Universidad ORT Uruguay, who analyzed the specific demands of different customer segments and strategies for effectively meeting them.
In line with the discussions of the expert panel, which included Ricardo Frechou and María Clara Otegui, Dr. Fleitas emphasized the importance of understanding the individual profiles and needs of investors and . According to Dr. Fleitas, there are clearly defined profiles among those entering the market, and it is indeed necessary to “delve” more deeply into each case to determine what the investor wants.
Along these lines, some may choose to prioritize greater liquidity or higher market capitalization. “If I want higher returns, it might be better to focus on the more outlying areas (of Montevideo), which currently offer returns of 6%–7%,” explained Dr. Fleitas, who also noted:
Uruguayan investors prefer to hold onto physical real estate—the tangible square foot. It’s something deeply ingrained in our culture.
Furthermore, Dr. Fleitas urged landlords to pay special attention to disruptive apps that facilitate direct contact with tenants, as unforeseen issues may arise later on, such as having to initiate eviction proceedings. In this regard, Dr. Fleitas noted:
We need to consider safeguards and ensure that real estate agents are properly trained. All agents must uphold ethical standards to lend credibility to the industry.
His extensive experience in the field enabled him to offer valuable insights on how to tailor real estate offerings to maximize customer satisfaction and business profitability.
In addition, Dr. Fleitas emphasized the importance of continuing education and professional ethics in the real estate sector, emphasizing the importance of maintaining high standards of quality and reliability in all transactions.
In this regard, factors such as location, property type, and individual client preferences play a crucial role in decision-making. This attention to detail and the customization of real estate solutions are essential to ensuring client satisfaction and long-term success in the market.
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His presentation not only provided a clear overview of current market trends but also offered practical guidance for those looking to to excel in the real estate business.
The event also served as a platform for networking and the exchange of ideas among industry professionals, offering unique opportunities to build connections and forge strategic partnerships.
Watch Dr. Michelle Fleitas’s full presentation at the first Uruguayan edition of the Forbes Real Estate Summit:
https://www.youtube.com/watch?v=x0i0zoQFpLI
Learn about the Real Estate Agent career path