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“Brands benefit from being perceived as international brands”

September 28, 2016
Interview with Dr. Fernando Fastoso, professor of International Marketing in the Specialization Diploma in Marketing Management.

Interview with Dr. Fernando Fastoso, visiting professor at the faculty’s Graduate School. Dr. Fastoso teaches the International Marketing course as part of the Specialization Diploma in Marketing Management and is an associate professor at the University of York. 

https://youtu.be/NkcqQ9D5Zfo