Eleven entries were submitted, and the jury selected six to advance to the second stage, in which the designers must create a prototype of the shoe at the Stadium Calzados workshops.
The selected works are by the following students in the Bachelor of Fashion Design program: Alejandra Bouvier, Adriana Calegari, Carolina Campos, Florencia Ponce de León, Estefanía Suárez, and Mirna Velazco.
The jury consists of: Daniel Cynowicz, commercial director of Stadium Calzados; Diego Bejar, director of Stadium Calzados; Jannet Valdez, footwear design specialist and owner of Fábrica Nacional de Calzados; DI (textiles and fashion) Mariana Muzi, academic coordinator of the Bachelor’s Degree in Fashion Design at Universidad ORT Uruguay; and the professors of the same program, DI Andrea Gross and DI (textiles and fashion) Inés Iruleguy.
The prototypes must be ready by August 3, at which time the jury will select three finalists, whose products will be put on sale at Stadium Calzados stores. The final winner will be determined by measuring the sales of each of the three models over a period of two and a half months.