It was led by Mariano Suárez Battan, CEO of Three Melons, a Buenos Aires-based studio that develops video games for entertainment and marketing purposes for the web, PC, Mac, and consoles.
Since December 2005, Suárez Battan has been working with publishers, media companies, advertising agencies, and leading advertisers such as Audi, Coca-Cola, Disney, Discovery Networks, Lego, and MTV.
He participates in conferences on interactive advertising and video games, speaking at events such as the Latin American Direct Marketing Forum, Casual Connect Amsterdam, and the Argentina Electronica Show.