In 2020, companies and organizations were forced to make decisions in real time, changing their work models and organizational structures. Today, nearly two years later, all key stakeholders agree that the COVID-19 pandemic merely accelerated changes that the market was already demanding, while also putting organizations to the test and revealing which ones were prepared and which were not.
Ahead of the launch of a new generation of graduate programs in Communication and Design, the “Inspira Postgrados” event was held, featuring Pablo Heinig, an engineer, senior management consultant, and international speaker; Enrique Topolansky, an MBA and director of ORT’s Center for Innovation and Entrepreneurship; and Sabrina Bianchi, an M.A. and academic secretary of the Graduate School.
During the talk, students currently enrolled in the Master’s in Communication and Marketing Management joined via Zoom from Spain, where they are taking an elective course at the Barcelona School of Management—the business school of Pompeu Fabra University—thanks to an agreement with Universidad ORT Uruguay.
https://www.youtube.com/watch?v=AGUsCUrpe9o&list=PLdInbF47KVC0y1ngPs7RsaN6sI-nbP-ID
Building new environments
Bianchi argues that, today, communication needs to incorporate perspectives from other disciplines. “Today, creativity is no longer an individual psychological process; rather, it is more social than ever, so that, together, we can make companies, communities, and societies much more creative.” In this context, he urged us to “harness all the power that technology offers today” to maximize the impact of creative ideas.
That is why, according to Pablo Heinig, professionals should focus on metacompetencies: a skill “so important” that it enables the acquisition of other skills. “Why am I focusing on metacompetencies?” he asked, and answered with another question: “Can a person be creative if they are feeling resentful or resigned? Impossible.” In short, Heinig said, metacompetencies are timeless and are absolutely cross-cutting in terms of domain and scope.
The fact is that the leaders of the future—or even of the present—need expertise in a variety of professional fields, especially if they work in the creative and cultural industries.
Machines don't replace humans; they complement them. Once you realize that they are an extension of yourself, designed to work in harmony with you, that's when you can work and grow exponentially. Otherwise, you're stuck in an outdated world.
Enrique Topolansky, MBA
Heinig acknowledged that machines are eliminating jobs, but pointed out that “they are creating new jobs in equal measure.”
In the field of education, to stay ahead of changes, he suggested focusing on three pillars:
- To have a source of information so that, as soon as a new technology emerges, we can analyze how it impacts the industry, our day-to-day operations, and the lives of each customer.
- Implement a decision-making model based on complexity theory.
- Develop mechanisms so that, once you've made a decision, you can act quickly and put it into practice.
The pandemic brought this situation into sharp relief: it made it clear who was prepared and able to use their tools—such as creativity or the ability to navigate ambiguity— to build a new environment. “We are seeing a glimpse of the future,” summarized Enrique Topolansky.
The School of Graduate Studies and professional development at the Faculty of Communication and Design offers four programs:the Master’s in Communication and Marketing Management, the Specialization Diploma in Communication Management, the Master’s in Creativity, Innovation, and Communication Management, and the Specialization Diploma in Creativity and Innovation.
Students will be able to earntwo master's degreesin just three years.