https://www.youtube.com/watch?v=QmddX5VKFqM&t=1s&ab_channel=FacultaddeComunicaci%C3%B3n-UniversidadORTUruguay
Figueroa spoke about the current and future challenges facing advertising and marketing, particularly as they relate to new business models and creative innovation, which will shape new professional practices. The event was aimed at professionals, educators, students, and others interested in the field.
Figueroa Reyes was named one of the “10 Global Players” by Advertising Age magazine. He began his career as an account executive, continued as a junior copywriter until he rose to the position of senior copywriter, creative director, and chief creative officer.
He served as president and chief creative officer of DDB Argentina, where, in just two years, he secured accounts for Telefónica, Volkswagen, Danone, and Clorox.
The conference was organized by the faculty’s Advertising Department.