On June 12, 2019, the Universidad ORT Uruguay School of Architecture hosted Universidad ORT Uruguay working breakfast titled “Defining Real Estate Products Through Market Research.” The morning was dedicated to real estate and the creation of niche markets in real estate projects.
Historically, the most important factor in real estate projects was “location, location, location,”* but given the complexity of today’s market conditions, timing has become a crucial factor in decision-making.
Market research is simply common sense, combined with methodology and then systematized. The main goal is to make business decisions based on information that is both high-quality and comprehensive.
*"Location, location, location "—or its Spanish translation, "localización, localización, localización"—refers to what is essential for a business to succeed.
Relive the highlights of this event in the photo gallery:
