Álvaro Moré, one of the leading figures in the advertising industry and a member of the Advisory Board at Universidad ORT Uruguay, invites us to join:
https://www.youtube.com/watch?v=oWw-NJLF2w8
Born in 1989, the Desachate is Uruguay's most important advertising event.
Now in its 28th year, Desachate returns with a renewed spirit and even a new name: it has become Desacate. As in previous years, it aims to be a forum for learning, exchange, and reflection on the various aspects of the profession, while adding the rebellious spirit of disruptive ideas that break down barriers.
Program
Friday, March 31
9:00 AM - Registration
9:30 AM - Welcome and breakfast
10:30 AM - Lecture by Joaquín Cubría
11:30 AM - Break
12:00 PM - Lecture by Santiago Lucero
1:00 PM - Lunch
3:00 PM - Lecture by Rodrigo Figueroa Reyes
4:00 PM - Break
4:30 PM - Lecture by David Peña Toribio
5:30 PM - Break
6:00 PM - Lecture by Erika Ilves
7:00 PM - Sunset by the pool - Martini
9:30 PM - Dinner at Barbacue Ranch
11:30 PM to 4:00 AM - After-party - Zillertal
Saturday, April 1
10:30 AM - Breakfast
11:30 AM - Lecture by Marcos Carnevale
1:00 PM - Lunch
3:00 PM - Lecture by Aranzazu Muraca / Javier de la Fuente
4:00 PM - Break
4:30 PM - Lecture by Gustavo Adolfo Lauria
5:30 PM - Break
6:00 PM - Lecture by Emmanuel Flores
7:00 PM - Sunset Zillertal
9:30 PM - Cocktail Reception + Awards Ceremony
12:00 AM to 4:00 AM - After-party
When and where
El Desachate, organized by the Uruguayan Advertising Circle, will take place on March 31 and April 1 at the new Howard Johnson hotel in Carrasco.
Check out the participating pieces.
About the Desachate
“Desachate” is a neologism that encourages people to break out of their rut, find inspiration, learn, and think about how to be and do better. Every year, hundreds of professionals and students from all fields and activities related to advertising gather to share two days of conferences, exhibitions, contests, and parties.