According to the event’s website, this edition of Desachate Anormal, organized by the Advertising Circle, aimed “not only to challenge participants” but also “to look beyond advertising and address relevant, cross-cutting issues, offering insights to those who work daily with ideas as their primary raw material.”
As is customary, Universidad ORT Uruguay this event through a variety of initiatives.
The school set up an interview area, a space designed by Fabián Barros and his students from the Bachelor’s Program in Design, Art, and Technology, featuring part of the digital art exhibition that opened in February at the LATU facilities, titled When the Heart Beats Like a Hammer. In fact, Barros worked alongside artists María Eugenia Pérez Burger and Mónica Talamás on the event’s art direction. Together, they designed, produced, and exhibited digital installations, LED lighting, and spatial interventions.
Carolina Faget —Art Director at Cámara/TBWA and instructor of Advertising Product Design in the Bachelor’s Degree in Communication with a concentration in Advertising and Marketing—spoke with playwright Jimena Márquez, who hosted “The Journey of an Idea.”
https://www.youtube.com/watch?v=W9C8GAbBoZY
Martín González —director of Keiretsu and instructor of Metrics and Reporting in the Advertising and Digital Communication Analyst and Digital Communication and E-Commerce Analyst programs—spoke with Data Science Team Director Mikaela Pisani, who stated that “algorithms make mistakes too.”
https://www.youtube.com/watch?v=o44m0Sm7tFM
Sabrina Bianchi —academic secretary of the School of Graduate Studies and professional development professor of Corporate Communication and Social Engagement in the Master’s Program in Communication and Marketing Management—interviewed Senator Carmen Sanguinetti about her views on working from home, given that she was the driving force behind a new law regulating remote work in our country.
https://www.youtube.com/watch?v=ZpWXA8qaRHE&t=9s
In addition, Professor Majo Lois gave a talk on the importance of fostering conversations within the creative industries about mental and emotional well-being.
During the awards ceremony, Professor Montserrat Ramos, a pioneer and leading figure in the advertising industry, was honored as an honorary member by the organization in recognition of her career and her contributions to the institution and the advertising industry.
