The fashion show served as a platform to showcase the standout collections from the latest edition of Re|creación, featuring designs by students Sol Barbachan, Carlota Buysan, Camila Fresnedo, Micaela Ivanovich, Natalia Lizarralde, Catalina Percivale, and Florentina Pereira.
The event took place at Arocena Mall, the hub of the 32nd edition of Moweek, and extended to clothing and cosmetics stores located on Alfredo Arocena Avenue and the surrounding streets on April 24, 25, and 26, forming the Moweek Circuit.
Fashion Show: Highlights—The Students' Collections
The fashion show took place at Arocena Mall, and each student presented three outfits that were part of the collection they created for the clothing brands they collaborated with for Re|creación 26.
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Floré by Florentina Pereira
First, Florentina Pereira’s Floré collection was unveiled with a line inspired by the beaches of José Ignacio and everything that surrounds it—from the mar the natural landscape to the architecture, and even the textures and colors. In the designer’s own words:
Beyond the visual aspect, I wanted to convey the peaceful lifestyle of the place, where everything feels more serene and time seems to move more slowly.
The capsule collection was designed to complement La Esteña, the home décor brand based in José Ignacio that features a coastal boho aesthetic with artisanal touches and an eclectic curatorial approach.
In the case of Floré, each garment was made from100% natural materials such as cotton and linen, using a variety of fabrics and yarns, along with hand-dyeing techniques like origami tie-dye, digital prints, embroidered details, and snail-shaped appliqués.
The collection's color palette was built around shades of ecru, white, beige, brown, and blue—hues inspired by sand, the mar, wood, and light.
Everything was designed to reinforce that connection to the beach: the natural elements, the tactile qualities, the handcrafted details, and that sense of calm
Sevil by Micaela Ivanovich
As the second collection to take the runway at Moweek, Micaela Ivanovich’s Sevil collection was presented for Anthea, a contemporary casual youth-oriented clothing brand featuring comfortable silhouettes and a warm, colorful palette.
Sevil goes a step further than the brand by incorporating details and elements inspired by Seville—a Spanish city the designer visited—into every garment.
Everything will revolve around the intricate details found in every mosaic and tile in this city. In this collection, the city is not viewed from a traditional perspective, such as that of flamenco, but from a personal perspective.
Sevillian motifs appear in the laser-engraved mosaic designs, in the knit fabric, and in the embroidered and printed patterns, which are also inspired by mosaics.
In terms of materials, we selected a variety of cottons and denim to ensure the garments are comfortable to wear and suitable for everyday use. The color palette consists of blue, brown, and beige, accented with touches of red and light blue.
Luxe by Carlota Buysan
The Luxe collection was the third to be featured in the fashion show. It was designed by Carlota Buysan for the clothing brand By Florencia, which embraces an elegant, minimalist style with loose, feminine silhouettes.
The designer's capsule collection focused on evening wear, as evidenced by the use of sequins, hand embroidery, and silhouettes designed for a festive setting.
However, the pieces also explore a middle ground, capable of adapting to different occasions beyond strictly evening wear.
Oyendau by Natalia Lizarralde
The next collection to hit the runway was designed by Natalia Lizarralde, whose Guaraní name, Oyendau, means "memory." The capsule collection was designed for the designer brand Ana Livni, which focuses on Slow Fashion and features a strong emphasis on craftsmanship, textiles, and local identity.
The collection was inspired by the Uruguayan artist José Gamarra, whose work explores oppression and freedom through the lens of the dictatorship and pre-Columbian symbols associated with oppressed identities.
The central theme of the collection is memory in relation to oppression and freedom, and how these tensions have shaped our country at different stages. On the one hand, there are periods such as the 1970s and 1980s, which were deeply marked by these issues; on the other, there are processes such as colonization, during which pre-Columbian civilizations and symbols were displaced and oppressed.
The designer drew inspiration from the brand's materials and values, using 100% cotton denim and jersey with a high cotton content to create a more youthful, everyday look without sacrificing sophistication.
Using these fabrics, she experimented with prints, screen printing, and pleats that create a wavy effect, while the jersey’s stretch allowed her to explore contrasts between fitted and loose silhouettes, adding texture to basic pieces.
Visually, we used screen printing inspired by Gamarra and the brand’s visual language to ensure aesthetic consistency.
Caper The Brand by Catalina Percivale
Lizarralde's capsule collection was followed by Caper The Brand, Catalina Percivale's signature label, whose collection combines a carefree spirit with an urban aesthetic and a strong emphasis on texture and sensory appeal.
The garments—primarily structured jackets, straight-leg pants, and two-piece ensembles—are crafted from fabrics rich in texture and finish, featuring striking prints.
The design also features particularly striking lines, with innovative construction techniques that enhance its structural integrity. The color palette consists of warm, earthy tones —rusts, browns, and olive greens—accented by more intense, contrasting hues, creating a contemporary identity with a distinct industrial and experimental flair.
Camila Fresnedo's 10th Anniversary
Student and designer Camila Fresnedo presented her "10 Years" collection to celebrate the history of the Savia brand, whose clothing is characterized by a minimalist and organic aesthetic that combines simple lines with natural and structural inspiration and a neutral color palette.
The collection features an oriental influence in its design, and the main material I used was linen, as it is one of the brand's signature fabrics.
The designer also used denim, cotton, and corduroy—materials known for their high quality and natural feel. A key feature of the brand was the blending of materials, such as a shirt designed and crafted with denim cuffs and a cotton body.
The main colors in the color palette were chocolate, butter, black, and white, with accents of burgundy and pistachio.
The collection was designed as a cohesive whole, allowing different pieces—pants, blouses, tops, and jackets—to be mixed and matched to create a variety of coordinated outfits.
This approach is also consistent with the brand's strategy, which offers a wide range of products, from clothing to accessories and footwear.
"All Day Long" by Sol Barbachan
Finally, Sol Barbachan’s All Day Long collection was showcased for the Margo Baridón brand, whose identity is rooted in contemporary and sophisticated fashion, with an emphasis on color, volume, and texture.
The collection is built around a casual wear aesthetic with a sporty twist, where pattern design takes center stage and blends seamlessly with pieces designed for everyday wear, without compromising on character or uniqueness.
This collection is designed for everyday wear, yet remains sophisticated and eye-catching.
The collection features a wide range of styles—dresses, denim, skirts, trench coats, shirts, and knitwear—and prioritizes high-quality materials such as cotton, linen, merino wool, denim, and leather, while also incorporating technical fabrics for enhanced functionality. It also incorporates upcycling techniques, reusing old shirts in various design details.
The color palette combines a classic base—black and white—with winter tones such as browns and mustard, complemented by vibrant accents like red, blue, violet, and pink. Inspired by Andalusian culture and the world of flamenco, the collection strikes a balance between comfort, durability, and expressiveness, designed for the urban woman who wants to stand out without sacrificing practicality.
About Moweek
The Winter '26 edition brought together more than 100 brands in a hybrid format that combined an in-person experience with a digital one. During the event, visitors could browse the stores from 2 p.m. to 9 p.m., while the official website remained open 24 hours a day for online shopping.
All products were available at a 25% discount when paying with Itaú credit cards or Personal Bank debit cards.
Among the new features, the Moweek Circuit stood out as a fresh way to experience the event, as did the addition of live shopping sessions featuring the brands Rotunda, VDamiani, Savia, Lanhtropy, Rosa y Rosa, and Petra. In addition, a special livestream was held focusing on the event’s best-selling products.
Finally, several fashion shows were held to showcase the collections ofThe Farra, Agnes Lenoble, and Bubba x Manos del Uruguayat various times, and several participating brands offered masterclasses and other complementary activities.
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