News

"Digital Metamorphosis" Conference

May 30, 2014
On May 8, 2014, the conference “Digital Metamorphosis” was held, featuring Diego Lev, Creative Director and Partner at Notable Publicidad—the most awarded agency at the 2013 IAB Mixx Awards (Uruguay)—and Raquel Oberlander, the agency’s Creative and Digital Director.
https://www.youtube.com/watch?v=3oLaqFblFQo


The speakers discussed the changes and continuities in a new era of communication.

They answered questions about how technology affects brand communication and the work of agencies, and what strategies are effective in this new digital era of the advertising industry.

Lev has served as a judge for the Campana de Oro Awards, the Effie Awards, the Ojo de Iberoamérica, and the Wave Festival. He has been a speaker at the Círculo de Creativos Publicitarios de Perú, the Complutense University of Madrid, Playa Valley Uruguay, Pecha Kucha, and Marketers Montevideo. He teaches Creative Thinking at the Círculo Uruguayo de la Publicidad.

Oberlander is the creator of the website mundobebe.com, which has twice won the Pericom.uy award presented by ANTEL for the best Uruguayan website. She has been a member of the board of directors of the Interactive Advertising Bureau ( IAB) since its founding in Uruguay in 2008. She is the editor of the magazine Ser Familia, published by the newspaper El País. Her advertising work has won awards at Desachate, Campana de Oro, Effie, the Gramado Festival, FIAP, and the Ojo de Iberoamérica.