Federico Lamaison, a professor in the Bachelor’s Degree in Communication program and Head of Marketing and Corporate Communications at Banco Santander Uruguay, was named one of the Top 10 most effective marketers in Uruguay for 2022 in the third edition of the Crema MKT ranking, published by Marketers by Adlatina Magazine in June 2023.
To determine who were the most effective marketers of the year, the results of the 2021 Effie Awards Latin America were taken into account, along with those from the various national Effie Awards chapters across the region: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, the Dominican Republic, and Uruguay.