Martín González, a professor in the Department of Organizational Behavior and Human Resources at the School of Management and Social Sciences and a graduate of the school’s Bachelor’s program in Management and Administration and Master of Business Administration (MBA) program, was appointed president of IAB Uruguay (Interactive Advertising Bureau) for a two-year term (2019–2021).
The IAB was founded internationally in 1996 and is the leading representative body for the online advertising industry worldwide. It has more than 500 active member companies in the United States alone, with a presence in major markets across Latin America, Europe, Asia, and Oceania.