News

The message beyond video games

September 30, 2004
On September 7, 2004, the ORT Downtown Campus hosted the conference "Political Video Games: Entertainment and Message," presented by video game expert Gonzalo Frasca, M.A.

Mtr. Frasca is a researcher at the IT University of Copenhagen’s Center for Video Game Research and editor of the Ludology website.

In 2003, he produced and co-designed the first official video game in the history of U.S. presidential elections.

His political video games have received extensive international coverage, appearing in publications such as The New York Times, The Wall Street Journal, and Wired.

In addition, Gonzalo Frasca gives lectures on his area of expertise in the United States, Europe, and Japan.

During the conference, Frasca discussed the role of video games in conveying ideas and values, as well as their place in our culture.

The Future: Video Games

Video games are emerging as the entertainment medium par excellence of our time. Economically speaking, they are already rivaling cultural industries such as Hollywood in terms of global revenue.

Furthermore, they are also used as a means of communication, for persuasion in advertising, and as a vehicle for propaganda.

A particularly interesting case is that of the current U.S. presidential election, where, for the first time in the country's history, political parties have begun using video games to communicate with voters.