News

In communication, “analyzing data is essential”

November 27, 2020
Ximena Aleman, MBA, asserts that communication today must evolve to meet market demands and to create “tools and new channels that can connect with users.”
Ximena Aleman - Bachelor's Degree in Communication, specializing in Data Analytics and Innovation

I believe that communication is a strategic tool for technology. With that in mind, I focus on developing new businesses and creating solutions, tools, and channels to connect products with users. I have a passion for creative and original products. I love bringing them to life.

This is how Ximena Aleman introduces herself on LinkedIn: she holds a bachelor’s degree in Communication with a focus on Journalism and an MBA from Universidad ORT Uruguay.

She currently serves as Chief Business Development Officer at Prometeo OpenBanking, a platform for standardized APIs that provides access to the leading banks in Latin America. She is also one of the founders of Prometeo. Prior to that, she worked as a journalist, advised several brands on their communications, and established a digital division within a publishing house.

“I believe that developing a career profile is a process of trial and error,” he said, addingthat communication is an essential tool for any startup. “It’s crucial that you can articulate your product concept and business idea clearly, convincingly, and persuasively, because others will be making decisions based on that idea.”

  • How do you create a career profile?

    https://www.youtube.com/watch?v=DgyKp5oRRDM
  • What challenges do the humanities face in this highly technological age?

    https://www.youtube.com/watch?v=rVwKx30DZgU
  • How do communication and innovation go hand in hand?

    https://www.youtube.com/watch?v=wNwXNzOB7hE

Would you like to learn more about the program?