Thanks to this award, Sabrina received $5,000 from Montevideo Shopping, which she planned to invest in her training as a fashion designer. She decided to use the prize money to take a specialized course in Europe focused on knitwear.
The young designer, along with Sofía González, also a senior in the same program, was selected as a finalist by the ORT Fashion Department’s academic team. As for Sofía, her collection *Morfogénesis* was recognized as a finalist by the same institution.
As part of this year’s call for applications, the academic coordination team for the Fashion program issued an internal call for applications to upper-level students. Two finalists were selected through this process, one of whom was named the winner.
The participating institutions in this edition were Integra Escuela Pablo Giménez and the Escuela Universitaria Centro de Diseño. Each institution had one winning project selected from among the two finalists chosen by its faculty.
Both collections are from the PUL_SA fashion show, held on July 24 at the World Trade Center. The event was organized as the final project for the "Fashion Event Design and Production" course in the 8th semester of the Fashion program, and its central theme was the rhythm of time.
"Cristal," the winning collection, focused on time from a generational perspective, alluding to the "Crystal Generation"—the very generation to which the students belong:
“The Crystal Generation faces constant pressure to be well, heal emotional wounds, and achieve eternal happiness by following manuals, self-help books, and social expectations,” Sabrina said when interviewed by Mondesign.
Regarding the garments, the designer also explained that the collection explores concepts of suffocating confinement in form and fragmentation in texture. The tops and outer layers are oversized, emphasizing the shoulders, while the bottoms evoke a sense of restriction with cuts that limit mobility and highlight the knees.
On the other hand, Morphogenesis focused on the desire to turn back the clock through plastic surgery or other cosmetic treatments:“Human hands reach into the body itself, using procedures that transform facial features, plump lips, and sculpt figures in accordance with shifting ideals.” These ideals are imposed by the “market,” as described in a paper written for the ORT course.
The student explained to Mondesign that the collection combines voluminous silhouettes with form-fitting garments, creating a contrast. It incorporates fabrics with silicone threads, inspired by surgical components, to establish a distinctive aesthetic and explore new materials.
About the event
The event was also attended by officials from the School of Design, includingDI TyM Mariana Muzi, academic coordinator of the Bachelor’s Degree in Fashion Design, andOscar Aguirre, dean of the institution.
The winners of this award will receive several prizes, including: seed capital provided by Montevideo Shopping, the opportunity to showcase their collections both at the mall and at the InfoNegocios gala in November 2025, and participation in a journalistic and photographic feature produced by InfoStyle.
In addition, they will be featured in a book-object created in collaboration with Uruguay XXI, which will serve as an introduction to the international community.
Learn more about theBachelor of Science in Fashion Design at the