The first prize in the "Diseñá tu Colet" design contest, organized by Conaprole under the slogan "Make history with Colet—design the new look for the most famous chocolate drink," was awarded on December 5, 2017, to the Jobes 90 team, composed of Florencia Belén, Victoria Gutiérrez, and Joaquín Obes, senior students in the Bachelor of Graphic Design program.