Luis Ara, director of the production company Trailer Media, gave a lecture at the School of Communication, where he discussed his work on the films *Gonchi*, *Peru: Hidden Treasure*, *Por siempre Chape*, and others.
Ara is a film and advertising producer and director; he also works as a magazine editor and representative for international companies. His films have been released internationally in theaters and on major cable networks and streaming platforms.
“The ideas that drive you to make all the sacrifices involved in creating an audiovisual work have to come from within,” said Luis Ara, referring to the early stages of any project.
“All of us who work in the audiovisual industry want our work to be seen,” he said. “You have to think about who’s going to see it, because part of the strategy is how you’re going to promote and distribute it.”
https://youtu.be/PqiTNRuqIMA?si=27BKGu1akWS3eYBs