The event was organized by the Grancolombiano Polytechnic University.
The First Latin American Conference of Marketing and Advertising Schools was held in Bogotá and at the Estelar Convention Center in Paipa, Boyacá.
As part of this event, the "Latin American Conference of Deans of Marketing and Advertising Schools" was held, with the participation of Eduardo Hipogrosso.
In addition, Gonzalo Praderio, a student in the Bachelor of Arts in Advertising Communication program, attended the "Latin American Workshop for Marketing and Advertising Students"
The purpose of this international conference was to establish exchanges among students, faculty, and researchers, and to create an Association of Marketing and Advertising Schools.