This selection was made following a rigorous evaluation process involving 23 projects in the social sciences, resulting in six projects receiving funding.
The goal of the project is to train entrepreneurs in tools based on the scientific method for strategic decision-making, promoting a structured approach that allows them to evaluate and improve their business models. Through a specialized training program, participants will develop key skills in hypothesis validation, experimentation, and the adaptation of evidence-based business strategies, explained Segantini, who is a member of the faculty’s research team and also serves as a professor of Entrepreneurship.
As part of a global project, the study replicates research conducted in Italy, the United Kingdom, Pakistan, Tanzania, and the Czech Republic, with Uruguay being the first country in the Americas to carry it out.
- Phase One. We will work with entrepreneurs from various sectors to explore how adopting a scientific approach can improve decision-making and foster the growth of their startups.
- Phase Two. The project will focus on sustainable business ideas, examining how the application of the scientific method can contribute to the development of models that balance economic, social, and environmental objectives.
The project's findings will help generate practical resources for entrepreneurs, such as manuals and audiovisual tools that can positively impact entrepreneurship training courses and programs.
Thus, in the long term, the goal of the project—which received this funding in December 2024—is for the adaptation of this method to the Uruguayan context to contribute to its implementation in incubators, educational institutions, and funding programs aimed at validating and developing new business ideas.