https://www.youtube.com/watch?v=scUqB23TiQ4
A person’s results are determined by a formula, Monfort explained: a person’s ability and willingness, combined with the opportunity a leader provides for them to truly be autonomous. “Without optimal leadership, in my view, any strategy that is proposed is doomed to fail.”
We are in the age of women’s leadership. Many of the women who have led in the past likely had to lead in a masculine style just to carve out a place for themselves in this deeply sexist world. Now, whether you’re a man or a woman, it’s time to lead in a feminine way—taking a 360-degree view of the situation and considering influence, persuasion, networking, and motivation, not just the pursuit of results.
Using rugby as a metaphor, Norbert Monfort argued that the fundamental principle of all leadership is to serve employees in order to empower them. “This requires a shift within organizations so that leaders begin to operate with humility,” he said.
“Almost 10 years ago,” Monfort said, “business schools everywhere were using the concept of the ‘VUCA world’: volatile, uncertain, complex, and ambiguous. ‘The situation we’re facing now, with COVID-19, is the true VUCA world.’”
What should a leader consider when managing their teams?
- They mirror the attitudes of their leaders.
- In a constantly changing world, adaptability is a key advantage.
- Being a leader isn't just about solving problems; it's also about managing conflicts and dilemmas.
What are the leadership styles like in countries that successfully tackled COVID-19?
- Quick decision-making.
- Communication using empathetic messages.
- Innovative solutions.
Norbert Monfort is an international consultant and professor at Universidad ORT Uruguay ESADE. He holds a Master’s degree in Human Resources from the University of South Carolina (United States), a Master’s degree in Organizational Development from the GR Institute (Israel), and a Bachelor’s degree in Psychology from the Autonomous University of Barcelona (Spain).
Over the course of his 20-year career, he has advised executives at companies in various sectors, including Caixabank, Chupa Chups, Danone, Gas Natural Fenosa, PepsiCo, and Sanofi Aventis.
Monfort presented this webinar as part of the 2021 edition of the school’s graduate programs:the Master’s in Communication and Marketing Managementandthe Specialization Diploma in Communication Management, both of which begin on April 20.