Desachate 2024 is the festival organized by the Uruguayan Advertising Circle. It took place on April 12 and 13 in Casapueblo, Maldonado.
The agency From _ —co-founded by Marcelo Waintraub, Bruno Petcho, and Pablo Marqués— was the festival’s top winner and ended up being named Agency of the Year.
Both Waintraub and Petcho hold bachelor's degrees in Communication with a concentration in Advertising and Marketing fromUniversidad ORT Uruguay. Currently, Waintraub serves as Chief Creative Officer and Petcho as director of From_.