Project: Renómade
Members: Florencia Calo (Industrial Design), Julieta Irazusta (Industrial Design), María José Yáñez (Industrial Design), Pía Jackson (Graphic Design), Antonella Battagliese (Fashion Design).
Project: Uniq
Members: Manuela Victorica (Fashion), Florencia García (Fashion), Yannina Guerra (Communications).
Project: Imago
Members: Inés Godoy (Fashion), Florencia López (Fashion), Giuliana Maglione (Fashion).
Project: Patchouli
Members: Diana Ramírez (Graphic Design), Alicia Muniz Berni (Fashion Design), Nicolás Monteverde (Industrial Design), Stephanie Portugal (Industrial Design).
Project: Muteate
Members: Dana Tinsky (Industrial Design), Tatiana Lev (Industrial Design), Sofía García (Industrial Design), Sofía Piana (Fashion Design), Pedro Páez (Communication).
Project: ¡TÁ! Kit
Members: Camila Zerbino (Fashion), Lucía Nazur (Fashion), Victoria Gkazarian (Industrial Design), Valentina Blanco (Graphic Design), Yannina Guerra (Communication).
Rediseña is an initiative by Montevideo Shopping that was launched in 2011 as the first design competition for products created from discarded tarps and advertising banners. The 2021 edition features six teams of students from the participating academic institutions —Integra Escuela, Universidad ORT Uruguay, Catholic University of Uruguay, and the University School of Design—and 14 brands—Forever 21, Rotunda, H&M, Aldo, GAP, Magma, Daniel Cassin, Kaunas, Arredo, Manos del Uruguay, Levi’s, New Balance, SEMM, and Movie.
The presentation of the participating projects will take place on June 5 at Montevideo Shopping.
Rediseña has not only succeeded in bringing its products to market—thereby re-establishing itself in the marketplace and perpetuating the cycle of design processes—but has also evolved into a program that organizes activities promoting an ethical, sustainable textile industry and responsible consumption.