In this third edition, more than 80 designs were submitted, from which six semifinalists were selected; subsequently, three finalists were chosen, and their designs were sold at Stadium stores nationwide. The winner was Lucía Vázquez, as her design, “Urban Reflections,” was the best-selling item.
Vázquez, who is currently in her final semester of the Bachelor’s degree program in Fashion Design at Universidad ORT Uruguay in Universidad ORT Uruguay, explained what inspired her to design these shoes and how, for example, “the geometry created by the capital’s buildings” influenced her work.
How would you describe the shoes you designed?
If I had to find a way to describe it, I would define it first and foremost as “Urban”: a shoe inspired by the city and by those simplest, most everyday things—things we often overlook precisely because they’re so ordinary, yet which hold a great appeal, and which, in my case, served as my inspiration.
Thus, these characteristics will be directly related to this field, from which some—such as geometry, symmetry, colors, and so on—originate.
Why do you think it turned out to be the best-selling one?
I think it was because it had a touch of risk and innovation that, in a way, set it apart from the rest, and that's what drew people in.
Before Shoe Talent, had you ever paid attention to the world of footwear?
Honestly, it’s something I discovered while taking the Accessory Design course. That’s when we started researching and exploring the world of footwear so we could design different styles. It was actually through that course that I found out about the contest, and thanks to it, I gained a whole new experience in this field.
What is so appealing about designing shoes?
The freedom and variety I had in doing it. A sketch could turn into a high-heeled shoe, a boot, anything… that was great. I didn’t feel any limitations—quite the opposite.
If there’s one thing about footwear that really drew me in, it was heels—of all types, shapes, and heights. They’re the part that excites me the most when I’m designing shoes.
You're currently doing an internship at Stadium. Could you tell us a little about that experience?
This is a completely new experience for me—and an unexpected one, too—so I’ve been learning a lot, from how to apply what I’m studying to a professional setting to how a company actually operates. I’m truly grateful for this opportunity, and, as I mentioned, what stands out most to me is the learning experience it has provided and continues to provide. On top of that, something that’s extremely important to me is the chance to do something I love: design!
How did you find out you had won?
The news came as a surprise; it wasn't something I was expecting. I didn't expect to be selected for the contest, let alone win, but I'm glad it happened.
What are your plans from now on?
Lots of things… I want to finish my degree, pursue a specialized graduate program abroad, and, of course, keep designing and working in the field I love, so that someday I can launch my own brand—which is one of my most important goals.