The event was attended by leading professionals from Uruguay and Argentina who are active at both the national and international levels.
Thelectures were:
- "A Chronology of Interior Design in the Río de la Plata Region," presented by architect José María Doldán, coordinator and professor of the Master's Program in Design at the University of Palermo, Argentina;
- "From Client to Completed Project," presented by architect Roberto Moraes, founder of the Uruguayan architecture firm Graetz-Moraes;
- "Interior Design, Architecture, and Corporate Identity," presented by Raúl Rica, architect and former dean of the School of Architecture and Urban Planning at the University of Belgrano, Argentina;
- "Digital Visualization as a Selling Point," presented by architects Guillermo Melantoni and Armando Núñez, who have created digital presentations for various local firms.