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“Marketing is highly sophisticated for technology companies”

February 23, 2015
Interview with Dr. Jakky Mohr, visiting professor in the Master’s Program in Technology Business Management – ICT at the Graduate School of the Faculty of Administration and Social Sciences.

Interview with Dr. Jakky Mohr, visiting professor in the Master’s Program in Technology Business Management – ICT at the Graduate School of the Faculty of Administration and Social Sciences at Universidad ORT Uruguay.

Mohr, who taught the Technology Marketing course, holds a Ph.D. in Marketing from the University of Wisconsin-Madison and an M.S. in Marketing from Colorado State University in Fort Collins, Colorado. He is a professor of marketing at the University of Montana in Missoula.