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Marketing: The Importance of Training in a Rapidly Evolving Field

November 27, 2017

First, the focus was on the product, then on the consumer; today, the focus is on interactions. Similarly, until recently, radio and television were the dominant media, but now it’s social media and so-called influencers.

“To talk about marketing is to talk about trends,” said consultant Pablo Fernández during the lecture “A Letter to Myself… for When I Was Just Graduating,” delivered to recent graduates of theMarketing Analyst program at the School of Business and Social Sciences at Universidad ORT Uruguay November 20, 2017.