The organizations participating in this year’s challenge were Fundación Corazoncitos and NASA International Space Apps Challenge Uruguay. This hands-on experience allowed students to develop relevant skills and prepare for careers in the field of digital marketing.
Dr. Roberto Canessa, vice president of Fundación Corazoncitos, thanked the students for participating and ORT for promoting this type of activity.
The results
The ads created by the students reached more than 110,000 people and generated 827 sign-ups, an 800% increase over the 2022 Meta Challenge.
Dr. Gustavo Rubinsztejn, academic coordinator of Marketing at the School of Business and Social Sciences, noted:
The challenge provides hands-on experience in digital marketing, as students go through the entire process: planning, implementing, and measuring their campaigns to optimize them.
"We used to get bogged down in planning, but what really matters is making adjustments as we learn from the audience's reactions."
The group consisting of Mathias Krell, Benjamín González, and Hernán Hardoy, supervised by Andrés Lapetra, a Digital Marketing instructor, obtained 296 entries.
The team consisting of María Pía Rodríguez, Josefina Vinas, Joaquín Fernández, and Camilo Mariño, supervised by Sebastián Álvarez, a Digital Marketing instructor, obtained 51 entries.
The group consisting of Braulio Nogués, Ignacio Obarzanski, Sebastián Riani, and Diego Spatzner, led by Giuliana Casaretto, professor of Digital Marketing and associate academic coordinator of the Bachelor’s Degree in Marketing and Commercial Management, received 34 entries.