Recognizing that business transformation is more of a cultural shift than ever before, the School of Graduate Studies and professional development at the School of Communication and Design has launched two new graduate programs, which will welcome their first cohort in April 2022: the Specialization Diploma in Creativity and Innovation and the Master’s Degree in Creativity, Innovation, and Communication.
The biggest academic development is that, thanks to these new graduate programs, students will be able to earn two master’s degrees in just three years.
- Master's Degree in Creativity, Innovation, and Communication
- Master's Degree in Communication and Marketing Management
- Certificate of Specialization in Creativity and Innovation
- Certificate of Specialization in Communication Management
Bringing Two Worlds Together
Today, every profession is expected to demonstrate creativity and innovation, recognizing that creativity takes many forms. Professionals in communication and design now have unprecedented opportunities for growth: leading projects and ventures, anticipating trends, and bringing ideas to the global stage.
“We can harness all the power that technology offers us today to maximize the impact of our creative ideas,” notes Sabrina Bianchi, coordinator of the faculty’s new graduate programs. “We are bringing together two worlds: creativity, which stems from literature, art, and science; and innovation, which stems from technology, management, and industry.”
Today, the very nature of communication—interactive and multidimensional—requires us to incorporate new perspectives from other disciplines. Today, creativity is no longer an individual psychological process; rather, it is more social than ever, so that together we can help businesses, communities, and societies become far more creative.
Sabrina Bianchi
In this new situation, several questions arise:
- How creative and innovative can we be?
- What role does technology play?
- What is the value of the human dimension?
- How can we connect with our audiences when priorities have shifted dramatically?
- Should the plans be for five, three, or one year?
Creativity as a mental process and innovation as a productive process are enhanced by strengthening the relationships among those involved.
https://www.youtube.com/watch?v=5IyM6cXD-Rw
Innovating Through Communication
Pablo Heinig, an engineer who runs his own consulting firm, where he works as an international speaker and senior management advisor, believes that the problem is that “human beings think by analogy, and we can only draw analogies with something that happened in the past.” Today, the expert explains, “it is essential to develop the meta-skills associated with creativity and innovation—first and foremost, to survive, but especially to become the kind of leader of the future demanded by all professional disciplines, and particularly those in the creative and cultural industries.”
Innovation requires a professional communication strategy tailored to change management, a process that calls for aligning the skills and talents of teams with the company’s objectives.
Enrique Topolansky, Director of ORT’s Center for Innovation and Entrepreneurship, is convinced that, in the digital age, the ability to create is one of the most important skills one can have when starting a business. “Digital disruption offers you an incredible window of opportunity to set yourself apart as a professional, bring your ideas to fruition, and start a business.”
Innovation is the ability to add value for your customers, thereby creating a true competitive advantage.
Enrique Topolansky, MBA
Leading cultural change
“Even before 2020, the business landscape was already challenging,” says Sabrina Bianchi, M.A. “We were operating in increasingly globalized and competitive environments. We had to solve problems.”
The COVID-19 pandemic turned “complication into complexity: it accelerated changes in processes and business models, with demands reshaped by the systemic impact of digital transformation in terms of speed, scope, and depth. And the problems became dilemmas.”
We must lead the cultural shift by creating environments that foster creativity, innovation, and communication, all closely aligned with our strategy: anticipating what our audiences will want—even before they can articulate it themselves.
Sabrina Bianchi