On May 10, 2021, the Carolan Marketing Research Forum will be held via Zoom. The event is organized by Universidad ORT Uruguay with the Carolan Research Institute (CRI) in the United States.
This is an academic conference on marketing research, where leading scholars from Argentina, Chile, Colombia, Spain, Mexico, and Uruguay will present the results of seven applied research projects, using the theoretical framework developed by Dr. Geraldine Fennell, founder of the CRI.
The projects were selected for funding by the Carolan Research Forum from among the many proposals received in response to the 2019 call for proposals. In addition, two academic case studies that were also selected in that competition will be presented. Each presenter will discuss the results of their research and answer questions about their project.