Banco Santander has supported the establishment of the Universidad ORT Uruguay ESADE Center for Family Businesses, under whose auspices this program is offered.
The center’s objectives are to raise awareness of the importance of family businesses and the specific aspects of their management; to adapt existing management tools and practices for family businesses to the specific context of Uruguay; to create a network for the exchange of experiences among entrepreneurs and family business leaders; and to improve leadership and management practices in Uruguayan family businesses.
The Family Business Management program aims to equip participants with the conceptual and practical tools they need to capitalize on the strategic advantages inherent in being a family business.
It provides concrete tools for diagnosing and analyzing the relationship between family and business, with the aim of resolving the most common problems and conflicts in the management of this type of business.
The program consists of the presentations "The Family Business: How to Think About and Manage It," "Strategic Aspects of the Family Business," and "Governance and Control of the Family Business."