It covers the definition, implementation strategy, and commercial and financial feasibility analysis of a real-world business project developed by the participants under the methodological supervision of tutors with experience in this type of project.
In a new format, the students pitched their ideas in a one-minute presentation, followed by an eight-minute presentation, and concluded with a Q&A session with a panel of entrepreneurs—Pablo Brenner, Rodolfo Oppenheimer, and Ariel Pfeffer—and distinguished MBA graduates: Mauricio Aguadé, Carlos Ameneiros, Sylvina Bluth, Gabriel Costa, and Ernesto Lima.
In this way, the panel gave students a firsthand look at the business world while maintaining the critical perspective of the instructors from the Business Plan Course.
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