On October 16, the ORT Pocitos Auditorium hosted the conference "Public Relations and Crisis Management," presented by Theresa Rice, Director of Burson-Marsteller Miami. The event was held as part of the launch of the International Program on Trends in Communication and Marketing, which will begin in May 2010.
The speaker is a senior consultant in strategic planning focused on communications outcomes, with over 20 years of experience helping government entities and corporations in the United States and Latin America achieve their business objectives. She specializes in destination branding, tourism investment and promotion, crisis management, financial communications, strategic communications planning, media training, corporate positioning, and the achievement of government objectives.